In the interest of the end customer
account planning cycle
Where are we at the moment?
What put us in this position?
Where do we want to be?
How can the brand move forward?
What can we learn from projects?
Much more than just a mark made with a branding iron, brand must make everything better with which they come into contact. To achieve this, visions must be made credible and values must be made tangible.
With the advent of digital channels, the instruments of communication have gained in diversity and combination possibilities. What has not changed is the need for accurate targeting and measurement of results.
Creativity is more successful
Despite all enthusiasm for the digital possibilities, doubts about the necessity of creative advertising for success do not seem to have disappeared. Without creative solutions, however, all digital or classic advertising will lag behind the possibilities!
Telling in Storytelling
“Mental availability” is the result of a relaxed dialogue and this is much more than just “noise” and “buzz”. However, even media planners cannot avoid demanding creative material for their digital campaigns, which as always “dramatize a consumer benefit in an amazing way”.