+41 (0)79 302 45 68 ahumbel@axtl.ws

brand strategy


If we understand our brand only as a “label” as a tag on a product, we should not be surprised if we disappear from the market because of competitors with better prices.

We stand up for our brand and defend our conviction.

Digital media have forced us to measure everything and to want to. In most cases, however, affection and solidarity with our brand will completely elude this messmania. This is where entrepreneurs who stand by your personal handwriting and trust that customers will stand behind you and strengthen your back will show themselves.

Making brands fit for severe weather


Brands that are cultivated and developed look like lighthouses. Their signal is visible from afar and conveys a clear message of signpost and warning at the same time. However, brands and lighthouses must be aware that they also announce their position to pirates.

Everything revolves around the brand

Why we do what we do

The brand tells the world why we do business. If we do this credibly and well, money or profit is the result and not really the reason for our commitment. With a conviction and a commitment to our values, the brand becomes relevant for customers.