+41 (0)79 302 45 68 ahumbel@axtl.ws

Irony of today’s media usage

Dynamo helps with a pinch of humor

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Total availability but too little drive

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Digital superpowers but no desire

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Infinite choice but uncertain of one's own dreams

Maurizio Catelan

Where's the animal going to carry the TV? For whom and for what purpose?

The donkey is a well-known motif in art and cultural history. It is said that Jesus Christ rode into Jerusalem on a Palm Sunday. Cattelan reinterprets the traditional motif by loading the donkey with a TV. He uses it as a proxy for the modern media that shape our lives. The surprising combination of donkey and TV humorously invites reflection and can be understood as a tongue-in-cheek critique of our contemporary media consumption.

Maurizio Cattelan,
“If a Tree Falls in the Forest and There Is No One Around It, Does It Make a Sound?”

1998, Migros Collection Museum of Contemporary Art

Mojo: Dynamo

On the spot, when you need it!

Whenever we take ourselves and our projects a little too seriously, Dynamo shows up and puts things back in perspective. With a humorous and contemporary view of communication and media planning, the client always laughs best in the end.

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