Unfamiliar perspectives are often so powerful that new stories develop easily and motivatingly and their telling is fun and brings success.
You can also exaggerate the target group definition. The more creative the implementation, the more entertaining and the more fitting it is for the brand, the more you should lower the precision of the target group description.
They get an honest outside view of their brand and communication.
A different perspective enables new, intelligent questions.
Develop a strong platform, a sustainable springboard, and a motivating ambition.
Answers can be found in advertising but also elsewhere. There are many opportunities for a brand to break new, successful ground.
Objectives serve as the perfect coordination for the specialists needed for optimal implementation.
We put together a package from everything we find out about the status quo of the company. We use this as a kind of springboard for the next step.
Develop a path leading to the target structure. Develop the relevant milestones, metrics and KPIs.
Measures are implemented and a constant flow of information leads directly to optimizations and continuous adjustments.
Our media plan was judged to be the best in the world.”
S. B. Marketing & External Communications Manager
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Haldenstrasse 1
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Phone. +41 (0)44 88 777 08
Mobile +41 (0)79 302 45 68
e-mail: ahumbel@axtl.ws